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Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com | 
enlarge | Author: Aaron Shepard Publisher: Shepard Publications Category: Book
Buy New: $12.50
New (8) Used (6) from $12.50
Rating: 79 reviews Sales Rank: 3173
Media: Paperback Pages: 208 Number Of Items: 1 Shipping Weight (lbs): 0.6 Dimensions (in): 8.9 x 5.9 x 0.6
ISBN: 093849743X Dewey Decimal Number: 070.593 EAN: 9780938497431 ASIN: 093849743X
Publication Date: January 1, 2007 Shipping: Eligible for Super Saver Shipping Availability: Usually ships in 24 hours
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| Customer Reviews: Read 74 more reviews...
Not a broad perspective, but lots of detail December 20, 2008 Jeffrey A. Bell (Albany, NY) This book is very valuable for the insight it gives to marketing your book so that it sells on Amazon. You get the benefit of what are clearly some painfully learned lessons. You get the benefit of one man's experience in successfully selling his books. What you don't get is the bigger picture. Different approaches may also work. For example, Shepard doesn't think gaining 'Best Selling Author' status on Amazon by selling lots of books in one day (or one hour, or one microsecond) is worth the effort. Others put a lot of stock in this technique. So, expect a unique perspective, but not one that everyone will agree on. In balance, the book is well worth the price. I strongly recommend it.
Required Reading for Every Author September 22, 2008 Author of Top Self Publishing Firms (Seattle, WA) When I received this book, I sat down and read it cover to cover, running my highlighter over all the key points. Now, I use this book, frequently as a resource. Shepard does a great job of explaining the concepts without being too wordy. It's only about 165 pages, but absolutely filled with valuable information. br / br /If you want to learn how to sell more books on Amazon, this is the best book I've read on the subject. Shepard teaches: br / How to title your book for Amazon search engines br / How to create a book cover that favors Amazon sales br / How to use several free tools available on Amazon to boost the br / visibility of your book. br / How to set discounts that work to the author greatest advantage. br / How to go about self-publishing a book with Lightning Source br / The reasons not to publish an eBook version of your book. br / A pricing strategy for selling your book on Amazon. br / br /Thanks to books like this one, self-published authors have a chance to succeed against our traditionally published competitors. br /
Best Book Out There! August 24, 2008 Judy Mezen 1 out of 1 found this review helpful
"Aiming at Amazon" by Aaron Shepard is my favorite book right now because I successfully used it to create my already written book, "The Magi of Futurity", and have it listed on Amazon. After checking with others and reading the reviews for Aaron's book, I was very impressed and couldn't wait to order it. Within two months after reading this book, along with Aaron's "Perfect Pages" book, I had accomplished my goal. Thank you, Aaron, for producing such wonderful guides for aspiring authors!
A Must Have for someone who wants know how to self-publish August 10, 2008 Larry Ellis (Denver, CO United States) This book clearly dispells many of the myths and exposes the secrets of the publishing and the self-publishing industry. He does not day how to write your book, rather how to get it into print and distribution. He has terrific ideas about promotion and boosting sales and ultimately profit. He has 95% of submitted manuscripts, pays low royalties (approx 10%), and take up to three years to get your book into print, all the while usurping all the control of the content and layout.
FASCINATING LOOK INSIDE THE SELF-PUBLISHING INDUSTRY July 28, 2008 David Griffiths (Pensacola, Florida) 1 out of 1 found this review helpful
Aiming at Amazon is the most valuable book I've ever read. It will save you money during the production of your book, and make sure that you make more money after it is produced. Highly recommended for anyone thinking about self-publishing.
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