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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers | 
 enlarge | Authors: Robert Scoble, Shel Israel
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $6.88
You Save: $18.07 (72%)
New (45) Used (31) from $6.60
Rating:  49 reviews
Sales Rank: 31255
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.3 x 1.1
ISBN: 047174719X
Dewey Decimal Number: 659.2
EAN: 9780471747192
ASIN: 047174719X
Publication Date: January 2006
Availability: Usually ships in 1-2 business days
Condition: Brand new, never opened in stock and ships today!
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Amazon.com Review
hr noshade="true" size="1" class="bucketDivider" / div class="bucket" id="productDescription" b class="h1"Editorial Reviews/bbr / div class="content" bAmazon.com/bbrbAbout the Authors:/b br img src="http://images.amazon.com/images/G/01/books/Comics/nakedconversation.jpg" border="1" align="left" br pRobert Scoble helps run Microsoft s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble s blog has earned acclaim in iFortune magazine/i, iFast Company/i, and iThe Economist/i./p pShel Israel played a key strategic role in introducing some of technology s most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He s been an expert on innovation for more than twenty years./p pbAn Excerpt from iNaked Conversations:/i/b/p pbBloggings's Six Pillars:/b There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:/p p1.bPublishable./bAnyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide./p p2.bFindable./b Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become./p p3.bSocial./b The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders./p p4.bViral./b Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog./p p5.bSyndicatable./b By clicking on an icon, you can get free "home delivery" of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes./p p6.bLinkable./b Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day./p pYou can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed./p span class="h1"strongOther Blogging Books/strong/span table cellpadding="4" border="0" width="100%" cellspacing="4" tr class="tiny" valign="top" align="center" td width="33%" img border="0" src="http://images.amazon.com/images/P/0471770841.01.THUMBZZZ.jpg"br IBlogging For Dummies/I/td td width="33%" img src="http://images.amazon.com/images/P/076458457X.01.__PIst.arrow,TopLeft,-1,- 17_SCTHUMBZZZ_.jpg" border=" 0"br IBuzz Marketing with Blogs For Dummies/I /td td width="33%" img border="0" src="http://images.amazon.com/images/P/0321321235.01.THUMBZZZ.jpg"br IPublishing a Blog with Blogger/I/td /tr /tablebr /br/
Product Description
bFrom the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations./b p According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. p The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: ul liProminent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. liBlogging has changed the rules of communication and competition. liYou can launch an effective blogging strategy and the reasons why you should. /ul Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
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| Customer Reviews: Read 44 more reviews...
 Unabashed admiration of nakedness August 12, 2008
Mohan Dutt (Redwood Shores, CA)
A simply unputdownable book that I read over the weekend and finished during an extended lunch hour on a Monday. Filled with anecdotes and case studies that cover the half decade 'history' of blogging, this is a must read bible for all bloggers. A no-nonsense conversational writing seems as if one is reading the Scobblizer blog! Highly recommended for newbies and even review worthy for experts. Hope to incorporate some of the learnings on my blog at ebizocp.blogspot.com !!
Leading through transparent communication June 17, 2008
Aneil K. Mishra (Durham, NC USA)
Robert Scoble changed the face of Microsoft with his authentic and transparent blog. His blogging ideas should inspire other companies to engage in more conversations with their customers. br / br /Author, "Trust is Everything: Become the leader others will follow" br /
 Makes you think June 9, 2008
Patricia L. Ferdinandi (Montclair NJ)
Naked Conversations gives the great background information for anyone new to Blogs and their impact. The examples and links are powerful examples to anyone considering tipping their toe into the rising waters of blogs. br / br /From a technicians point of view, I also enjoyed the book. I enjoy any book that makes me think. This book made me think of other ways blogs would be valuable to the business and IT "inherit friction." Because of this book, I'm testing my theory. br / br /I LOVE BOOKS THAT SPARK IDEAS! Read this book and have your own spark initiated.
Great for business owners and media and web junkies June 2, 2008
Keith Klein (Sussex, Wisconsin USA)
The first book on blogging I read was Blog! How the Newest Media Revolution is Changing Politics, Business, and Culture by David Kline, Dan Burstein, Arne J. De Keijzer, and Paul Berger. The second was this title. If you're really interested in blogging as I am (I run a forum for bloggers at WebLoggers.ORG), try them both, in that order. br / br /This book is more suited to serious bloggers and to business owners and managers. (I say that as the owner of a 12-person web design, internet marketing and video shop.) I'm a fan of Robert Scoble's video blogs, though it took me a little time to get used to his unpolished production values and straight-ahead interview style. The book is more polished than Scoble's video blogs and I enjoyed finishing it in a single Summer day on vacation last year. br / br /Naked Conversations illustrates the wisdom of transparency in our dealings with one another and correctly suggests that blogs be written by real people about real concerns - not a bunch of marketing hype. br / br /Regards, br /Keith Klein br / br /
A Must Read for All Want-to-be Bloggers March 7, 2008
Samuel Araki (Vancouver, BC Canada)
A whole new business is built around blog coaching (being built) and is it really necessary? Do Scoble and Israel provide enough? I would say they provide a great framework through which any writer worth his salt in expressing his thoughts can work from and thrive. br / br /At what point do we need to have our handheld by a "coach" in something that is so subjective? Naked Conversations provides insight into what has been done right and what has been done wrong in blogging. The book is a book of principles and then illustrated through true life examples. br / br /Through various points in the book, the sheer volume and back and forth of what one blog has done right and what another has done wrong seems so repetitious that it might lull you, but its method is to drill home the true importance of the message that each chapter impresses upon you. br / br /So instead of telling you what to do, a set of principles has been created from what has and what has not worked in the authors' eyes and it's up to you to apply them. br /
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