Universal Principles of Design | 
 enlarge | Authors: William Lidwell, Kritina Holden, Jill Butler
Publisher: Rockport Publishers
Category: Book
List Price: $40.00
Buy New: $24.00
You Save: $16.00 (40%)
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Rating:  49 reviews
Sales Rank: 2015
Media: Hardcover
Pages: 216
Number Of Items: 1
Shipping Weight (lbs): 2.2
Dimensions (in): 10.2 x 8.7 x 0.9
ISBN: 1592530079
Dewey Decimal Number: 745.403
UPC: 080665300790
EAN: 9781592530076
ASIN: 1592530079
Publication Date: October 1, 2003
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workuuntil now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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| Customer Reviews: Read 44 more reviews...
 good August 16, 2008
C. Gomez
This is a great book if you are looking for short explanation about design principles.
 Tremendous value June 30, 2008
JamesDaedalus (Ft Lauderdale, Florida)
What's great about this book is it's organization and brevity. The authors articulate the design concepts in clear manner and supply concrete examples (on opposing pages) to add weight and understanding to the written explanation. Furthermore all concepts are linked to the canonical papers from which they come as well as the more modern advances in the field.
It's a book your feel comfortable trusting.
A design book that takes the additional care to give the audience a conceptual table of contents (of concepts grouped by type) *as well as* an alphabetical table of contents is the type of book that is, well...
Well designed.
One Design Book You'll Use Over and Over April 11, 2008
Jeffrey Bean (San Diego, CA USA)
This book is indispensable for anyone looking for a grasp on design fundamentals without going to design school. The organization, examples and presentation are top-drawer. So intuitively done. For the non-designer, a wonderful reference and primer on classic design principals and why they matter. Should be on the desk of any marketer who works with creatives and wants a better understanding and appreciation of great design.
Universal Principles of Design April 6, 2008
John Webster (Tasmania Australia)
Universal Principles of Design is an accessible addition to design understanding. The information has been distilled into a consistent and clear format that allows key design principles to be quickly appreciated. It is the product of a considerable research endeavour; references sources are quoted allowing further exploration of the principles. The graphics and format, as to be expected in a book design of principles, makes delving into this book an enjoyable experience. I just wish I had a copy of this book as a student, many years ago, but you are never too old to learn and experience new ideas and perhaps reinforce design concepts that you have known for a long time.
Gets you thinking about design in new ways! April 5, 2008
Petr Stedry (Prague, Czechia, Europe)
Each of the 100 design guidelines ranging from photography to software design will present an explanation with references to relevant sources accompanied by one or more examples.
With this book you can simply recognize the good rules, not remember you read about them somewhere. ;)
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