Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion | 
 enlarge | Author: Jay Heinrichs
Publisher: Three Rivers Press
Category: Book
List Price: $13.95
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Rating:  24 reviews
Sales Rank: 12948
Media: Paperback
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0307341445
Dewey Decimal Number: 303.342
EAN: 9780307341440
ASIN: 0307341445
Publication Date: February 27, 2007
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Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20080906212818T
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Product Description
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionNas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:
The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique
Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
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| Customer Reviews: Read 19 more reviews...
 Persuasion August 4, 2008
Joseph S. Maresca (Bronxville, New York USA)
1 out of 1 found this review helpful
The art of persuasion involves moving the audience
in a positive direction prompted by the speaker.
Few books deal with the subject in any major way.
To do this, a motivational speaker must talk the language
of the audience. Expectations must be met to some considerable
extent. Above all, the speaker must come to know the audience.
There are various logical techniques for targeting an audience.
For example, aporia involves wondering openly about complex
issues or choices. Phronesis involves convincing the audience
that you can solve a problem through practical wisdom.
A condition precedent to successful implementation is
empathizing with the audience. Don't appear tricky and
be in genuine doubt about unresolved issues or ones too
difficult to solve in the short term. Occasionally,
expert speakers tell a story to change the mood of the
audience. Once you've identified a particular course of
action, get the audience to recognize and support your
decision or chosen option. A good speaker must navigate
the audience through the persuasion underworld.
A strength of this work is that the author describes
the complexities inherent in motivational speaking.
 Keep Looking, This Isn't Your Book June 21, 2008
Kevin L. Nenstiel (Kearney, Nebraska)
9 out of 12 found this review helpful
I really wanted to like this book. And I did find some recommending traits. This book may be okay for someone who sticks to low-stakes debates and never gets in a snarl with a skilled arguer. But if you're looking for a guide to the real meat of argumentation, keep looking, because this isn't your book.
Author Jay Heinrichs does bring some recommending characteristics to this book. His plea for a return to a firm education in rhetoric reflects a stance I've found myself taking more than once recently. His claim that rhetoric could revitalize America's stagnant public sphere is persuasive. And if you limit yourself to the small-scale arguments of the kind he describes in this book (turning down the stereo, convincing your kid to wear long pants on a snowy day), the steps and strategies in this book will probably be useful to you.
But some of the author's prescriptions are not supportable. He claims, for instance, that rhetoric is the realm of debaters, but that dialectic is the exclusive realm of philosophers, and that dialectic has no place in your argument. This is strange, since dialectic is the process of questions and answers upon which any good argument should be based. Aristotle's Rhetoric begins (in the W. Rhys Roberts translation) by stating that "Rhetoric is the counterpart of dialectic." Heinrichs' opinion is the opposite of what most argumentation teachers claim, since you cannot have a productive argument unless you are able to ask and answer good questions.
Heinrichs also claims that productive arguments always take place in the future tense, which he calls Deliberative Rhetoric. Hermogenes and Aphthonius would not agree; these influential teachers dedicated much of their classic rhetoric primers to deliberation about how the past should be received and understood. And since I write this review at the start of a major political season, I wonder what we would think of a candidate who, in arguing about future choices, failed to ask, "Is this an option which has proven effective in the past?"
Perhaps the most baffling for me is the division Heinrichs makes between the Right and the Advantageous. These terms are lifted directly out of Cicero, who appears to be the author's major influence. So I can't help but wonder why the author sets these two topics at odds, when Cicero dedicated the final third of his most famous treatise, "On Duties," to reconciling Right and Advantageous, and stressing that in a dutiful culture the two should coincide. Does Heinrichs truly believe ours is not a dutiful society, or one which can be made dutiful?
All of this is compounded by the fact that the book is almost exclusively dedicated to oral argumentation. This is important, but think of the face-to-face arguments you've had recently. They tend to be very near-term and largely limited to topics close at hand. Most significant arguments in this post-Gutenberg age take place in writing. Even the Internet is mainly a written medium, and while YouTube may make it more oral in the future, I would estimate that about eighty-five percent of the Web is still made up of alphabetic writing. So why no chapters in this book on the unique demands of written argument?
If your only interest as an arguer is in coming to amicable resolutions with close friends and family members, I actually recommend this book. It encompasses the tools which you will need in that forum. But when the author makes sweeping claims about how skillful rhetoric can restore the grandeur of American society, and then disregards how grand social arguments really take place, I have to wonder where his head's at. If you want to use skillful words to change your world, keep looking, this isn't your book.
Rhetoric, here we come... May 29, 2008
William Hoffknecht (Fernley, NV)
2 out of 2 found this review helpful
I used to study logic and rhetoric for fun, but in the past couple of years I have kind of lost my touch. I saw this book and with the reference to arguing and Homer Simpson on the cover, I had to check it out.
The books is fun, easy to read, and starts out right from the first chapter informing us about the use of rhetoric in our daily lives and then livens up the rest of the read with silly, but apt, analogies to rhetorical usages in pop culture.
For someone that loves the study or someone just getting into it, this is a good book for all of us to read. We need more people out there to brighten our lives with knowledge of the ways that politicians and advertising companies go out of their way to screw us on a daily basis.
 Good collection, bad writer May 26, 2008
C.L.
2 out of 4 found this review helpful
This book has some stellar advice, but it's hard to get through when the author brags, insults his reader, discusses his everyday manipulation of his own family for nothing more than getting his way on movies.
If you can get past the author's personality flaws, I do have to admit that the book is a hidden gem in content.
 Funny, Clever and Educational May 10, 2008
Hamilton Heights, Harlem, NY
0 out of 1 found this review helpful
This is a fine book. Educational, funny, clever and well-written.
It will teach you plenty about rhetoric, while making you laugh. So it's doubly persuasive.
Heinrichs' observations on American society are also well worth the read, as when, for example, he explains that Americans once loved banter, until, that is, classics and rhetoric fell out of favor in the 19th century.
I will be re-reading this one.
Thank you, Mr Heinrichs.
Perhaps a sequel on the written word?
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