Dartmouth College
A research team at the National Institute of Standards and Technology (NIST) studying sugar-coated nanoparticles for use as a possible cancer therapy has uncovered a delicate balancing act that makes the particles more effective than conventional thinking says they should be.
A new study led by the University of Colorado at Boulder indicates most of the world's low-lying river deltas are sinking from human activity, making them increasingly vulnerable to flooding from rivers and ocean storms and putting tens of millions of people at risk.
New Haven, Conn. -- The large group of segmented worms known as annelids, which includes earthworms, leeches and bristle worms, evolved millions of years ago and can be found in every corner of the world.
What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? A new study in the Journal of Consumer Research says the key to an effective message is finding the fit between the consumers' goals and the level of abstraction.
It is widely known that the brain perceives information before it reaches a person's awareness. But until now, there was little way to determine what specific mental tasks were taking place prior to the point of conscious awareness.
HANOVER, NH -- Dartmouth researchers have determined that movie characters who smoke, regardless of whether they are "good guys" or "bad guys," influence teens to try smoking. The study, published in the July 2009 issue of the journal Pediatrics, is titled "Adolescent Smoking: Who Matters More, Good Guys or Bad Guys?"
Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, according to a new study in the Journal of Consumer Research.
Cellulosic biofuels offer similar, if not lower, costs and very large reductions in greenhouse gas emissions compared to petroleum-derived fuels. That's one of the key take-home messages from a series of expert papers on "The Role of Biomass in America's Energy Future (RBAEF)" in a special issue of Biofuels, Bioproducts and Biorefining.
