Category: Chinese University of Hong Kong
Marketers have always known they must carefully choose where they place their ads, but a new study in Journal of Consumer Research shows that even the nearby content in a publication -- its difficulty and design -- affect consumers' perception and acceptance of the ad message. They also found that the ad's relationship to the editorial material affected consumer acceptance.
WASHINGTON, Aug. 20, 2009 -- Health-conscious people know that high levels of total cholesterol and LDL cholesterol (the so-called "bad" cholesterol) can increase the risk of heart attacks. Now scientists are reporting that another form of cholesterol called oxycholesterol -- virtually unknown to the public -- may be the most serious cardiovascular health threat of all.
SAN FRANCISCO, August 1, 2009 -- The world's top lung cancer specialists, medical professionals and researchers are convening this week in San Francisco, CA for the 13th World Conference on Lung Cancer (WCLC), organized by the International Association for the Study of Lung Cancer (IASLC).
In the United States, adolescence is a time when many teens become less interested in academics. A new longitudinal study has found that this disengagement is greater for American teens than for Chinese teens.
SAN FRANCISCO, CA---The July issue of Ophthalmology, the journal of the American Academy of Ophthalmology, includes two studies that may influence clinical treatment of serious eye conditions.
NASHVILLE, Tenn.--Our tendency to see people and faces as individuals may explain why we are such experts at recognizing them, new research indicates. This approach can be learned and applied to other objects as well.
The latest special issue of Science in China Series C: Life Sciences focuses on the recent progress in the H5N1-related research field.
One in 50 teenagers still wet the bed and almost half of 19 year-olds who have the problem are wetting the bed every nigh
Those dreaded piano lessons pay off in unexpected ways: According to a new study, children with music training had significantly better verbal memory than their counterparts without such training. Plus, the longer the training, the better the verbal memory. These findings underscore how, when experience changes a specific brain region, other skills that region supports may also benefit ?- a kind of cognitive side effect that could help people recovering from brain injury as well as healthy children.
