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The Vision Revolution: Eyes Are the Source of Human "Superpowers"

June 16, 2009

For Mark Changizi, it’s all in the eyes.

About half of the human brain is used for vision, and sight is the best understood and most thoroughly investigated of the five senses.

Keeping slim is good for the planet, say scientists

April 19, 2009

Maintaining a healthy body weight is good news for the environment, according to a study which appears today in the International Journal of Epidemiology.

Do we really understand Placebo?

March 5, 2009

A recent article in the USA Today discussed “the placebo effect” and the debate surrounding it. According to the American Medical Association “a placebo is a substance provided to a patient that the physician believes has no specific pharmacological effect upon the condition being treated.” Perhaps more important to the understanding of the placebo effect is the belief of the patient.

Stock Price Correlated to Likeability of Super Bowl Ads

January 30, 2009

When TV viewers like a company's Super Bowl commercial, the company's stock price goes up, according to a study by researchers at the University at Buffalo School of Management and Cornell University.



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