As part of its strategy to avert tobacco stock divestment by the country's top medical schools, Philip Morris exploited institutional fears of losing research funding, according to a new report by UCSF School of Nursing researchers. In an article in the November issue of Academic Medicine, the journal of the Association of American Medical Colleges, the researchers document the tobacco company response to two cases of threatened university divestment as part of an overall analysis of how the company worked to preserve its financial ties with academic medicine.
Philip Morris (now known as Altria) viewed the gay community as "an area of opportunity" for promoting the Benson & Hedges cigarette brand and targeted the community under the guise of philanthropy, according to UCSF researchers. In an analysis that appears in the June issue of the American Journal of Public Health, the UCSF team reports that Philip Morris advertised in the gay media in an attempt to "own the market," but then quickly distanced itself. According to Elizabeth A. Smith, PhD, research associate in the UCSF School of Nursing department of social and behavioral sciences and lead author of the paper, "Philip Morris wanted the gay market but didn't want to be publicly associated with the community."