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This study seems highly counterintuitive. Aren't heterosexual men more aroused by female on female than female on male relations? The study seems to suggest that women are more flexible in their sexual arousal even if their sexual orientation differs. That is, women become more aroused than men do of homosexual activity even though simple logic tells us this is not the case. Most men are more aroused by female on female than female on male, and more women are aroused by female on male than male on male or female on female. It is quite clear so much so that this would not be ingrained in society if it were not true.
The study seems to suggest that females thus have higher bisexual tendencies and that is why we see more of them due to this hardwiring in their brain. I would suggest that while sexual orientation may be genetic, there is a strong cultural force from a sociological perspective that rationalizes why there are probably more bi-sexual or lesbian women than men. In other words, it is more easily accepted that women could be of that orientation than men and that therefore there is a higher reported count of those people of that orientation amongst women than men. In other words, women are freer to disclose their orientation and their arousals than men are which, by this freedom, might partially explain why men favor looking at girl on girl over girl on male, and yet straight women favor girl on male over girl on girl. Women know they can be free. Men know they cannot. Thus, to compensate heterosexual men are more aroused by same sex of women on women especially towards fantasy that those women will be bi-sexual and that the male will have the opportunity to participate with the 2 or more women.