Growing up in Soviet Union during the time of it's fall I distinctly remember finding nothing of decent nutrition value in the fridge as I was looking through it. I remember heartburns from noodles with milk and lines to get monthly portions of buckwheat. Raising veggie babies is a form of child abuse. Making a decision completely unnatural to omnivore should be an individual choice.
And to add an insult to an injury you propose PETA judges to taste the chicken that should be doing so successful by that time that they would not care about your prise? Million dollars would not pay for a fraction of a business model that you require to win it. This sounds about as practical as the rest of your narcissistic ideas.