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Wouldn't it be more probable that humor is a result of social programming that condemns unwarranted aggression? The men of mating age would most likely see the new phenomenon as a challenge to their status because the response from women was mostly positive and supportive. The humor might have been a socially acceptable means of issuing a challenge in an openly hostile manner to a competing male who has surprised them by introducing a new means of attracting female attention. If the same study were performed by a female I think you would see a difference in reaction based on gender.