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Having tried to fill out your survey, it seems the application doesn't consider scientists outside a short list of disciplines -- nor does it consider those who work in industry, without a university affiliation.
I happen to fall into both categories. If your app isn't applicable to those of us in other industries or other professions, it has a reduced chance of ever reaching a critical mass.
Your response regarding Facebook overlooks the point. Of course with Facebook, you develop your own application and make it available to Facebook users through their API. It's another channel/portal for your application, and likely the best hope your application has for getting wide distribution.