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Subliminal messaging may not exist, then why are so many companies advertising, and we don't acknowledge much of it in a direct way. Think of the Tony Hawk video games (I can only vouch for the older ones). They have product billboards during the gameplay (You can see activision and other companies involved but only if you are not paying attention to your character's moves and the ramps). Of course the sales didn't smack the roof because of that game, but you gotta wonder why advertisements are so prevalent when we live in an anti-popup type of culture. It must be having some effect...

Or I'm totally wrong! Anyway, I enjoyed the read and a clear example of prospect theory.