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Interesting result. But one store is only one store. I'd be interested to see if these results would be replicated in more woman-friendly, sex-positive, clean-well-lighted sex shops, like Good Vibrations or Babeland. If not -- and based on my own personal anecdotal experience, I'd guess they wouldn't be -- that would indicate that it wasn't simply the presence of sexual material that made people behave like this, but something about the setup of the shop, or about people's expectations when they visit it.
-Greta Christina
http://gretachristina.typepad.com/